Publikasi
Master record (return to list)
Prof. Dr. Ir. Bilson Simamora, M.M.
NIDN. 0321046602
| # | Actions | Tahun | Jurnal | Nama Jurnal | Judul |
|---|---|---|---|---|---|
| 1 |
|
2023 | Prosiding Internasional | Journal of International Conference Proceedings | The Mediating Effect of Brand Image on the Influence of Electronic Word of Mouth Towards Purchase Intention for Somethinc Products (Case Study on Followers of the @somethincofficial TikTok Account) |
| 2 |
|
2023 | Prosiding Internasional | Journal of International Conference Proceedings | The impact of price perception and brand image on behavioral loyalty of innisfree skincare consumers |
| 3 |
|
2023 | Prosiding Internasional | Journal of International Conference Proceedings | The Mediating Role of Brand Trust on the Effect of Customer Experience and Engagement on Brand Loyalty: A Lesson From Bukalapak |
| 4 |
|
2022 | Artikel Jurnal Nasional Terakreditasi Sinta 4 | Jurnal Manajemen | Skala Likert, Bias Penggunaan dan Jalan Keluarnya |
| 5 |
|
2022 | Artikel Jurnal Nasional Terakreditasi Sinta 5 | Jurnal Ekonomi Perusahaan | The power of influencers to influence followers' purchase willingness: The case of@ titantyra |
| 6 |
|
2016 | Jurnal Nasional Terakreditasi | Asean Marketing Journal | Achievement as Gift and Prestige: Formulating Anticipated Emotion of Others as New Determinant of Consumer Motivation |
| 7 |
|
2016 | Jurnal Nasional Terakreditasi | International Journal of Applied Business and Economic Research | Bough to be rebuilt: How Indonesian bikers co-produce value through brand camouflage |
| 8 |
|
2013 | Jurnal Nasional Terakreditasi | Jurnal Manajemen | Mengungkap validitas Sense of Community (SOC) pada konteks Komunitas Merek Sepeda Motor |
| 9 |
|
- | Jurnal Nasional Terakreditasi | Jurnal Manajemen | Rekonseptualisasi perumusan strategi permasaran: Sebuah pendekatan induktif dan deduktif |
| 10 |
|
2012 | Jurnal Nasional Terakreditasi | Jurnal Ekonomi Perusahaan | Pengaruh retailer interest terhadap retailer loyalty intention: Sebuah studi replikasi |
| 11 |
|
2010 | Jurnal Nasional Terakreditasi | Jurnal Ekonomi Perusahaan | Relationship marketing sebagai orchestra layanan: Sebuah studi pada PT. Trimitra Communication |
| 12 |
|
2008 | Jurnal Nasional Terakreditasi | Jurnal Manajemen Teknologi | The influence of ’product and non product’ dimension and country of origin on brand image |
| 13 |
|
2023 | Artikel Bahasa Indonesia | Global Research on Economy, Business, Communication, and Information | Minat Beli Berbeda dari Niat Beli |
| 14 |
|
2025 | Artikel Jurnal Nasional Terakreditasi Sinta 5 | Jurnal Ekonomi Perusahaan | Product-moment correlation limitations and the appropriateness of confirmatory analysis to verify internal structure of a construct: A critical review |
| 15 |
|
2021 | Artikel Jurnal Nasional Terakreditasi Sinta 5 | Jurnal Ekonomi Perusahaan | Strategic decisional beliefs: Conceptualization and empirical research |
| 16 |
|
2024 | Artikel Jurnal Internasional Bereputasi Terindeks Scopus Q3 | International Review of Marketing and Management | Investigating the Features of Sales Promotions: Conceptualization and Empirical Evidence |
| 17 |
|
2024 | Artikel Jurnal Nasional Terakreditasi Sinta 5 | Jurnal Ekonomi Perusahaan | The Power of Brand Ambassador Twice Influences Brand Image and Purchase Intention on Scarlett Whitening Beauty Products |
| 18 |
|
2024 | Artikel Jurnal Nasional Terakreditasi Sinta 4 | Jurnal Manajemen | Investigasi Aspek-aspek Promosi Penjualan |
| 19 |
|
2023 | Jurnal Nasional Tidak Terakreditasi | Global Research on Economy … | The Effect of Using Twice's Girlband K-pop as The Brand Ambassador on Increasing The Value of The Scarlett Whitening Brand |
| 20 |
|
2023 | Jurnal Nasional Tidak Terakreditasi | Global Research on Economy, Business, Communication, and Information | Minat Beli Berbeda dari Niat Beli |